Subaru of Little Rock in the Community
Community connections are important to us at Subaru of Little Rock, as the area we call home is right there in our name. We value coming together as a community to celebrate local traditions and shared experiences. From charitable endeavors and volunteer opportunities to sponsorships, pet adoption and appreciation events for local heroes, our dealership believes in giving back and bringing our neighbors together for a great cause whenever possible.
Our award-winning and locally owned and operated dealership has been deeply involved with the community since our inception, understanding that strong local partnerships create the foundation for lasting relationships. We believe in giving back to the community that has supported us year after year, so keep reading to learn about our recent events, sponsorships, charity involvement and more!
2026 Events
Dirty Fondo Recycle Bikes for Kids May 2nd
Dirty Fondo 2026 — how about the new addition of the VIP Subaru parking? We love what you love and this weekend it was a gravel cycle ride to raise money for Recycle Bikes for Kids!
Arkansas Imagination Library Summit May 5th
Tuesday, May 5th, was the Arkansas Imagination Library Summit and as Subaru of Little Rock being a business partner, we had the opportunity to speak to the Local Program Partners statewide on how to engage with a business and provided beneficial tips on what a business may be looking for in a partnership with ARIL and how to capitalize. It's amazing the work that the LPPs do to support children and families across Arkansas, and to support the ARIL!!
Lawson Elementary Teacher Appreciation May 7th
We were honored to support the teachers of Lawson Elementary School today by providing lunch. We are incredibly grateful for the care, dedication, and encouragement they give their students each day, helping build confidence and success in the classroom. Their impact on our community is truly meaningful, and their hard work does not go unnoticed. Thank you for all that you do to inspire and support the next generation!
Subaru Family Bash May 9th
We had SO much fun at our Subaru Family Bash on Friday!!!
From bounce houses and the dunk tank to burgers, hot dogs, Loblolly ice cream, and raffle prizes, it was such a great evening with our Subaru family! Thanks to everyone who came out and made it so much fun!
Recycle Bikes for Kids - BDB100 - Arvest Event May 12th
Great evening spent with the team at Recycle Bikes for Kids during the Ride and Recycle event, alongside Arvest Bank and Lost Forty Brewing. Thank you to everyone who showed up and donated to Recycle Bikes for Kids! Your support helps put more bikes into the hands of kids in our community and makes a real difference!
May Nurse Appreciation Week
National Nurses Week may be over, but our gratitude for nurses never ends! You are true rockstars, and we deeply appreciate all that you do each and every day.
Throughout Nurse Appreciation Week, Subaru of Little Rock was proud to sponsor the ASH Celebration and continue honoring and supporting nurses all week long as a small token of our immense gratitude for the care, compassion, and dedication you provide to our community.
Subaru of Little Rock Honored with the Local Impact Award by Leadership Saline County June 17th
We are so honored to be given the Local Impact Award by Leadership Saline County. Getting involved in the community is the best part of what we do here at Subaru of Little Rock, and we’re grateful for every opportunity to support the people and organizations that make our community such a special place.
Loves to Care Partner with Blood Cancer United and UAMS Winthrop P. Rockefeller Cancer Institute / Myeloma Center June 19th
We’re honored to stand alongside Blood Cancer United and UAMS Winthrop P. Rockefeller Cancer Institute / Myeloma Center in support of those bravely battling blood cancer. Through the Subaru Loves to Care initiative, we had the privilege of donating blankets and patient care kits to provide a small gesture of warmth, comfort, and hope during an incredibly difficult time. To every patient facing this fight, you are not alone!
Subaru Dog Scavenger Hunt July
The Subaru Dog Scavenger Hunt came to Little Rock in July, with our inflatable pup hiding in a new spot around Little Rock. The first person to find him won that day's prize!
Daily Prizes Included:
Monday: Rock City Running gift card
Tuesday: 4 Arkansas Travelers tickets + food vouchers
Wednesday: Gift card pack
Thursday: 4 Magic Springs tickets
Grand Prize: Nintendo Switch 2
BDB100 Training Ride
First two training rides for the Big Dam Bridge 100 are complete! Looking to ride in the BDB100? Highly recommend linking up with the training rides — it makes for a good time and helps prepare for the big day!
Wampoo Roadeo Packet Pickup
The countdown to the Wampoo Roadeo Bike Ride is on!
We had a great time hosting packet pickup yesterday at Moody Brews and loved seeing so many riders stop by to get ready for the big event. Thank you to everyone who came out, grabbed their packets, and helped us kick off an exciting weekend!
Wampoo Roadeo for Recycle Bikes for Kids July 18th
Saturday was electric at the Wampoo Roadeo in Keo, Arkansas!!! From all of the cyclists enjoying a beautiful ride, to the Subaru VIP parking, SOLR CAFE, and camaraderie — it couldn't have been better!!! We love partnering with Recycle Bikes for Kids and all that they do within the community!!
Mariya's Make-A-Wish Wish Granting Event July 24th
A WISH HAS BEEN GRANTED!
We had the pleasure of putting on Mariya’s wish granting event as she will soon head to South Africa! It brought us so much joy to see Mariya filled with excitement knowing that her wish has been granted!
Operation Warm Event January 14th
Our team at Subaru of Little Rock had the pleasure of working with Operation Warm and our local beneficiary, the Central Arkansas Boys & Girls Club to host a gifting event in which nearly 400 children were able to pick out a brand-new coat of their choice for the winter. Every child deserves access to necessities that help them stay warm, safe, and confident.
Love Promise Commercial
At Subaru of Little Rock the Love Promise is more than a slogan.. It's something we put into action.
Jeff Walters Visit January 22nd
We had the honor of welcoming Jeff Walters, President and Chief Operating Officer of @subaru_usa to Subaru of Little Rock!
We appreciate Jeff for taking the time to visit and for his continued leadership, dedication to the Subaru brand, and commitment to driving the Subaru mission forward. We’re proud to be part of the Subaru family and incredibly inspired by what’s ahead!
Arkansas Imagination Library Year Long Sponsorship
Happy to say that we have partnered with the Arkansas Dolly Parton's Imagination Library for all of 2026! With this year-long commitment children across the State of Arkansas and in targeted counties, Craighead and Faulkner, will continue to receive books to dream bigger and learn faster. Listen now to learn more about Subaru of Little Rock's sponsorship and the impact of the Arkansas Imagination Library!
Speaking to students within the Hot Springs area National Park automotive program
Our team had a great time connecting with the juniors and seniors at Jessieville High School and students who are part of the Automotive Program at National Park today. We shared insight into the many career paths within the automotive industry — from hands-on technical roles to sales opportunities — along with information on training, certifications, job opportunities, and long-term growth. Also sharing different career paths, perspectives, and providing words of encouragement. It’s always meaningful to invest in the next generation and highlight what a future at Subaru of Little Rock,can look like.
Little Rock Athletic Club Pickleball Club Championship
We are proud to be one of the court sponsors for the Little Rock Athletic Club Pickleball Championship Tournament!!! Good luck to all of the men and women competing!
Big Dam Bridge 100 Early Registration Event at Subaru of Little Rock March 9th
Great turnout for the Big Dam Bridge 10 Early Registration Event we hosted on Friday!
We were excited to welcome riders out to register early and celebrate one of Arkansas’s favorite cycling events. Riders had the chance to enter for a chance to win some great prizes, including a $1,500 gift card to Phat Tire Bike Shop, who also showed up to the event! We’re proud to sponsor this incredible cycling tradition and loved seeing the community come together ahead of ride day!
Subaru of Little Rock February Love Promise Story Winner for the Arkansas Imagination Library sponsorship!
What a way to start off 2026!! Out of all Subaru Retailers, Subaru of Little Rock shined in February winning the Love Promise story of the month! The story can be read below! We love our community!
Iron Mountain Cross Country Legend April 11 & 12
Congratulations to all of you that competed in the Iron Mountain Cross Country Legend!Another great event with All Sports Productions.
Loves Earth Tree Distribution Event with the Arbor Day Foundation April 11th
In partnership with the Arbor Day Foundation, thank you to all of our customers who registered and picked up your tree! We can't wait for you to plant it, nurture it and watch it grow!
2026 Earth Day Cleanup at War Memorial and the surrounding parks / parking lots of UAMS
As a part of Subaru Loves Earth Month, in alignment with Keep Arkansas Beautiful’s current campaign - Greatest American Cleanup, we spent some time today cleaning up and picking up trash around War Memorial Stadium and the surrounding parks. We love this place we call home!
Check Presentation of $100,000 From the 2025 Subaru Share the Love Event to Lyon College School of Veterinary Medicine
What a successful 2025 Subaru Share the Love Event!!! Today, we provided a $100,000 check to Lyon College - School of Veterinary Medicine, which will be a wonderful new addition to the state of Arkansas. As the vet school continues to develop, we look forward to seeing it come to fruition and the opportunities it will create for those looking to pursue a career in veterinary medicine.
2025 Events
Teacher Appreciation lunch 2025 Lawson Elementary
During Teacher Appreciation Week, we rolled in with lunch for the amazing teachers at Lawson Elementary to show our appreciation for them! Here’s to the heroes in the classroom! Thank you for all that you do!
Nurse Week Appreciation 2025
Nurse appreciation week has come to a close and at Subaru of Little Rock we’re proud to have been a part of this special week in recognition of nurses within our state!! We loved shedding light, providing meals, and items to all of the amazing nurses that go above and beyond! We are truly thankful for all that you do!
2025 Pet Adoption Event with the Humane Society of Pulaski County
We had the privilege of partnering with the Humane Society of Pulaski County to help adoption efforts of pets looking for a good home.
2025 Recycle Bikes for Kids Wampoo Roadeo
We are revved up for another year of partnering with Recycle Bikes for Kids and the Wampoo Roadeo ride!
2025 Woofstock all about the dogs day
Thank you to everyone who stopped by at the Woofstock Dog Festival! Subaru of Little Rock was proud to be a sponsor, and we loved meeting so many amazing furry friends and their humans. It was a great day filled with wagging tails and community spirit!
2025 Subaru Loves Learning
We’re thrilled to support Lawson Elementary as part of the #SubaruLovesLearning initiative! Together with Subaru of America and Adopt A Classroom, we surprised teachers with $5000 in funding and supply kits to ensure they have everything they need for a successful school year. Our donation will help more than 210 students thrive in the classroom!
Lawson Elementary Field Trip
We had the pleasure of welcoming Lawson Elementary’s 4th graders into our dealership as part of Subaru Loves Learning month! They explored our different departments, learned about the Subaru brand, discovered community projects and career opportunities, and of course enjoyed some fun activities (plus popsicles) to wrap up the day. Their curiosity, excitement, and laughter were a great reminder of how important it is to invest in the next generation. They truly brightened our day, and we loved every moment with them.
2025 9/11 First Responders Luncheon
It was an honor serving our First Responders! We're grateful for the ability to shed light on, and say THANK YOU to our incredible First Responders for all you do! Appreciative of Eat My Catfish for catering, and KSSN96 for being at the dealership live throughout the luncheon!
2025 Big Dam Bridge 100
Another successful Big Dam Bridge 100! One of the greatest events of the year and we loved aiding you cyclists on WYE Mountain! Also, shoutout to our Subaru team that rode and crushed it!
2025 ADSA Buddy Walk
Subaru of Little Rock was proud to be one of the sponsors for the ADSA Buddy Walk this past Saturday at War Memorial! We look forward to this event every year and loved getting to meet everyone who came out to enjoy a fun day!
2025 BIG Make A Wish Celebration
We had the privilege of teaming up with the Make-A-Wish Foundation to help grant Maverick’s wish! His dream of going to Disney World with his family is finally coming true and we were honored to help make it happen! Maverick is full of energy and knowledge about space so he lit up when he got to explore an inflatable planetarium. We absolutely loved celebrating him and we are so excited for him and his family! We wish them the most magical trip!
2025 Subaru Loves Pets adoption event with Friends of the Little Rock Animal Village
We teamed up with our friends at Friends of the Little Rock Animal Village for a pet adoption event and had an absolute blast meeting the sweetest dogs!
2025 Fundraiser check presentation to Team Arkansas for Breakthrough T1D
We’re proud to conclude our fundraising efforts for Team Arkansas to find the cure for T1D in coordination with our Big Dam Bridge 100 partnership!!! Team Subaru collectively rode 276 miles to support the mission of finding a cure for Type 1 Diabetes, donating $10 per mile.
Recycle Bikes For Kids Drop Off Location
We love Recycle Bikes For Kids and the extension of the bike drive we put on last year and how we've continued to be a drop-off location, as customers and the community bring in bikes that we turn over to Recycle Bikes For Kids to be repurposed and put back into the community
2025 City of Colleges
We were proud to sponsor the City of Colleges Half Marathon this past Saturday! We had a blast cheering the runners on! Also, huge shoutout to our four Subaru of Little Rock team members who hit the pavement and represented us on race day!
2025 Team Arkansas and Breakthrough T1D event at Subaru of Little Rock to raise awareness
Subaru of Little Rock hosted alongside Breakthrough T1D, One Team One Dream: Rally For a Cure! Kicking off Diabetes Awareness Month it was an afternoon filled with fun, games, food, and community! We enjoyed celebrating the Team Arkansas cycling team and raising more awareness for T1D through Breakthrough T1D's presentation! Thank you to those who came out and for coming together to turn Type 1 into Type None!
Thanksgiving Food Drive for the Arkansas Food Bank
Subaru of Little Rock is proud to support the Winrock Automotive Group’s food drive benefiting the Arkansas Foodbank and the Food Bank of Northeast Arkansas!!! Drop off your canned food donations here and help us share the love this holiday season!
Christmas Gifting to the Dorcas House Women's Shelter
We were happy to spread some Christmas spirit today by dropping off gifts for a young woman and a teen at the Dorcas House. We wish everyone at the Dorcas House a very Merry Christmas!
