The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Subaru of Little Rock, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Subaru of Little Rock dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Puppy up
Arkansas Childrens hospital
Love Promise Stories from Subaru of Little Rock
Subaru and Subaru of Little Rock believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Subaru of Little Rock Steps in to Save Dolly Parton's Imagination Library Across Arkansas - sydney l
When looming funding cuts threatened to silence the arrival of monthly books for thousands of Arkansas children, books that spark imagination, build confidence, and lay the foundation for lifelong learning, Subaru of Little Rock decided to change the narrative. For 2026, Subaru of Little Rock announced a $65,326, 1 year-long sponsorship of Dolly Parton's Imagination Library, ensuring that the program continues to provide free, high-quality literature to children from birth to age five across the state. Without this intervention, the program—which currently serves more than 82,000 children (roughly 45% of the state's 0–5 population)—faced a total shutdown. The loss would have been devastating for families who rely on these monthly deliveries to build home libraries and foster early literacy. Subaru of Little Rock's commitment will protect the state's all-75-county reach and provide targeted financial relief for families in Craighead and Faulkner counties. "At Subaru of Little Rock, we understand that books help children dream bigger and learn faster," said Sydney Lee, Public Relations Manager at Subaru of Little Rock. "We couldn't imagine such an impactful program being taken away from our neighbors. Through the Subaru Loves Promise, we are ensuring that every child has the opportunity to fall in love with reading." The urgency of this initiative is underscored by the Arkansas Aspire Report, which reveals that only 32% of Arkansas third graders are proficient in reading. In Craighead and Faulkner counties, proficiency rates stand at 34% and 44%, respectively. Through this sponsorship, Subaru of Little Rock will help enrollment grow from 2,400 to 3,000 and cover 100% of the book costs until May 2026 and then 50% of the book costs for the remainder of the sponsorship in Craighead County. In Faulkner County, the sponsorship will increase the enrollment from 4,110 to 4,819 and will cover 50% of the book costs. Since 2005, the Arkansas Imagination Library has mailed over 6 million books to local children. This partnership ensures that the momentum continues, allowing children like Rebekah T.'s son in Craighead County to continue his journey. "My kids have both built a great children's book library and have developed a love for reading!" she shared. "My son still gets excited when my daughter gets a new book in the mail. He will even read it to her!" Through this partnership, Subaru of Little Rock is proud to support not just a program, but a promise—to Arkansas children, families, and communities—that learning, literacy, and opportunity matter. This is what it means to be part of the Subaru Loves Promise: doing what we can to help our neighbors, strengthen our communities, and create a brighter future for the next generation.
Arkansas Imagination Library Faces Funding Cut - Subaru of Little Rock Steps Up In A Big Way - sydney l
When funding cuts threatened to halt the Dolly Parton's Imagination Library program across Arkansas, thousands of children faced the possibility of no longer receiving the books that arrive in their mailboxes each month—books that spark imagination, build confidence, and lay the foundation for lifelong learning. Subaru of Little Rock knew this was a moment to step up. By taking on a year-long sponsorship throughout 2026 of Imagination Library, Subaru of Little Rock ensured that children across the state would continue to receive free, age-appropriate books—especially in the counties that need the support most, including Craighead and Faulkner counties. Without this sponsorship, the program would have been forced to stop sending books altogether, leaving families without a vital early-learning resource. In Arkansas the program now serves children in all 75 counties, with more than 82,000 children currently enrolled - 45% of the state's total 0 to 5 population. Where reading is concerned, it's a key element to laying the foundation for young children with vocabulary, imagination, and comprehension. A local Faulkner County parent when asked about "What has your child gained from participating in the Imagination Library?" Answered, "A deep love of reading, a wide vocabulary, improved concentration, listening and comprehension skills and so much more!" Lily Beth A., Faulkner County Parent. At Subaru of Little Rock, we understand the power of reading at a young age. Books help children dream bigger, learn faster, and see a world beyond their own. We couldn't imagine such an impactful program being taken away from Arkansas families, and we believe every child deserves the opportunity to fall in love with reading from the very beginning. Since 2005, Arkansas Imagination Library has mailed more than 6 million books to Arkansas Children. In 2025, 987,639 books were mailed to Arkansas children. In a recent Q&A Rebekah T., Craighead County mom stated "My kids have both built a great children's book library and have developed a love for reading! Both have also developed a love for Dolly. My son still thinks she was mailing him books personally! He has aged out, but he still gets excited when my daughter gets a new book in the mail. He will even read it to her!" The impact of this sponsorship is immense, specifically for Craighead County we will help enrollment grow from 2,400 to 3,000 by November 2026, and cover 100% of the book costs until May 2026 and then 50% of the book costs from June 2026 to November 2026. For Faulkner County, the sponsorship will grow the enrollment from 4,110 to 4,819 by November 2026 and will cover 50% of the book costs for Faulkner County to November 2026. This impact is incredibly important as according to the Arkansas Community Foundation Arkansas Aspire Report, only 32% of Arkansas third graders are proficient in reading, specifically 34% in Craighead County and 44% in Faulkner County. Through this partnership, Subaru of Little Rock is proud to support not just a program, but a promise—to Arkansas children, families, and communities—that learning, literacy, and opportunity matter. This is what it means to be part of the Subaru Loves Promise: doing what we can to help our neighbors, strengthen our communities, and create a brighter future for the next generation.
Operation Warm - Central Arkansas Boys and Girls Club - sydney L
Imagine having to go without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Little Rock, this can be a harsh reality. Helping others is the key to a strong community which is why Subaru of Little Rock believes in helping to support individuals and families in urgent need. This season, for our Subaru Loves to Help® initiative, we are partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have helped over 1 million children and adults in urgent need so far. On January 13th, Subaru of Little Rock partnered with Central Arkansas Boys & Girls Club and donated 408 coats to children in urgent need. At the on-site gifting event, 10 employees came together to help each child select their coat of choice, made sure it fit, and made an impact on the young children. Our team noticed many kids wearing the coat from the year before. By providing almost 400 kids with a coat for the winter they're confident and equipped. At the on-site event each child got a bag of chips, fruit snacks, cookies, and a water as well as a fun Subaru of Little Rock themed coloring sheet. It was an incredibly fulfilling evening for the team at Subaru of Little Rock and a great time for the young children.
Subaru of Little Rock supports St. Jude by sponsoring Jutin Moore St. Jude Golf Classic - sydney L
Earlier this year Subaru of Little Rock was part of sponsoring the Justin Moore St. Jude Golf Classic benefitting St. Jude. The two-day event consists of one evening Justin Moore, Country Artist does an acoustic concert with a meal provided, and the second day the team hit the greens competing in the Justin Moore St. Jude Golf Classic Golf Tournament. All proceeds go towards the St. Jude hospital for operational purposes as well as to continue research so one day no child has to live with cancer.
Subaru Loves Learning - sydney L
In August, Subaru of Little Rock proudly joined Lawson Elementary's teachers and staff before the school year officially began to provide the teachers with the teacher supply kits gifted to select teachers that need the kits and provided the grant to the principal to put the money towards things the teachers and staff need most. Subaru of Little Rock also provided the teachers with a great Chick-Fil-A lunch and enjoyed the comradery amongst the teachers and employees.
Cycling, Running, Swimming and Beyond - sydney L
Subaru of Little Rock sponsored two big outdoor events this year put on by All Sports Productions, DeGray Lake Triathlon and Iron Mountain XC and Bike Ride. These two events thrive for the Subaru of Little Rock buyer demographic as there is the chance to shed light on athletes who love what Subaru loves, getting outdoors, being active, and competing.
Subaru of Little Rock Helps Children and young teens at Boys & Girls Club of Central Arkansas - sydney L
In January of this year, as a part of Loves to Help, Subaru of Little Rock put on an event at the North Little Rock, Boys & Girls Club providing over 400 children and teenagers with a coat for the winter and to have moving forward. In addition to fitting them and handing them their coat, Subaru of Little Rock provided snacks and coloring books with crayons for the kids to have an activity while they wait on their friends to select their coat. It was a meaningful day as employees and management came together to make an impact one coat at a time.
Recycle Bikes For Kids Employee Outings and Beyond - sydney L
For the entire year of 2025 Subaru of Little Rock has done periodical employee outings where on an evening employees from each department go to the Recycle Bikes for Kids complex and work on fixing bikes to be put back out into the community for underprivileged children. The concept is to give a kid a bike so they can enjoy cycling, have a means for transportation, and to get outside. The Subaru of Little Rock employees attend on three different occasions Recycle Bikes for Kids to give back and have an evening of comradery. Of course, the Service department is the best at fixing the bikes and getting them back to good as new. In addition to these events, Subaru of Little Rock has been a continual bike drop off location for Recycle Bikes since last November. All it took was one week of a bike drive and since Subaru of Little Rock has been a steady drop off location for Recycle Bikes for Kids.
Teacher Appreciation Week - Teacher's Don't Go Unnoticed - sydney L
This year at the end of the 2024-2025 school year, Subaru of Little Rock made sure the teachers at Lawson Elementary did not go unnoticed in the celebration of National Teacher Appreciation Week. Providing the teachers and staff members with a hearty Chick-fil-A lunch there were nothing but smiles. Lawson Elementary has been Subaru of Little Rock's Loves Learning partner for a few years now, and the relationship continues to grow stronger each year.
T1D Party For a Purpose - sydney L
Earlier this year Subaru of Little Rock sponsored Breakthrough T1D Party for a Purpose event that took place at the local Rusty Tractor. The evening was a culinary experience with a select group of sponsors focused on coming together to support those living with Type 1 Diabetes and helping the fight to one day turn Type 1 into Type None.
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