The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Subaru of Little Rock dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Puppy up
Arkansas Childrens hospital
Love Promise Stories from Subaru of Little Rock
Subaru and Subaru of Little Rock believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
The Leukemia & Lymphoma Society Blanket Delivery - Scott B. - Scott B
On Friday, June 27th, the LLS Red River Chapter and Subaru of Little Rock had the pleasure of delivering 80 blankets to the Myeloma Center at University of Arkansas for Medical Sciences as part of the Subaru Loves to Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Subaru of Little Rock. This incredible act of generosity was warmly received by the Myeloma Center at University of Arkansas for Medical Sciences staff who were thrilled to distribute these comforting gifts to their patients. Being able to deliver a small gesture of comfort that day and seeing smiles, perfectly captured why the program exists. Many thanks to everyone at Subaru of Little Rock and Myeloma Center at University of Arkansas for Medical Sciences, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.
Subaru of Little Rock Teams Up to Support Local Community - Shellee B
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Little Rock, this is a harsh reality. Helping others strengthens communities, which is why Subaru of Little Rock is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Subaru of Little Rock have helped nearly 900,000 children and adults in urgent need. On 01/15/2025, Subaru of Little Rock donated 408 coats to Boys & Girls Clubs of Central Arkansas. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Impact on CARE For Animals - Sydney L
Over the past year Subaru of Little Rock has aligned with CARE For Animals in many ways. From Loves Pets month to a pet adoption event, sponsoring CARE For Animals Paws on the Runway event, to the Share the Love Event. We have had a tremendous impact on CARE For Animals and have helped them provide the services and needs to their animals they're sheltering. The Pet adoption event we held at the dealership dating back to last October we helped CARE for Animals adopt 3 animals, and the Paws on the Runway event we were the presenting sponsor which allowed them to further utilize our contributions to help their needs. CARE for Animals has a powerful mission Rescue, Rehome, Spay/Neuter. CARE does not have a physical animal shelter and operates out of the Little Rock office in the Heights neighborhood. They use their website as a virtual shelter, where you can view the available pets for adoption and submit your online Adoption Application. As for the impact we have had on CARE, some special stories were shared recently on exactly how we have helped in the greatest of ways! Our contributions don't just provide food, shelter, and medical care, it funds second chances, rebuilds broken trust, and creates spaces for healing. Here are the stories directly shared from the Director Alexandra with CARE. "Rasta is a bulldog who was found tied to a stake on the roadside, abandoned after likely being used for breeding her entire life. Thanks to partners like you, she is entering Paws in Prison this week to learn some basic obedience before she finds her forever home." "We're super excited to tell you about Subi — yes, named after Subaru! I may have mentioned her to you (she came to us as Sparkle but we needed to change it). She was left alone in a home for over a year after her owner passed away. Poor girl is now facing surgery to remove a cancerous mammary tumor (a direct result of never being spayed, which is why our spay/neuter programs are so crucial). We can't wait to feature Subi on our social channels after her surgery is a success and give your team a special shout-out for the support that makes her care possible." "Newfoundland puppy, Clover! A good Samaritan saved her after a breeder threatened to shoot her when he couldn’t sell her. She came to CARE scared and confused. The first night in her foster home she threw up rocks, indicating her food was just tossed on the ground previously. But we're happy to report she's now living her best life with a family who absolutely adores her." Our commitment to giving back and making a difference is strong and is the heart of what drives us at Subaru of Little Rock
Going the Extra Mile - Literally - Melanie C
Late on a Friday evening, just before closing time, our service department received a call from a customer, Jennifer. She was stranded in a parking lot with a flat tire on her Subaru Ascent after attending her son's 4th grade performance of The Jungle Book. Normally, she would have called her husband for help, but he was away on a business trip — so she turned to us. Given the late hour, we were concerned that roadside assistance wouldn’t reach her quickly. That’s when lube techs Jess and Boston stepped up without hesitation. They volunteered to drive to her location, install the spare tire on-site, and bring her vehicle back to the dealership. Once they returned, the team quickly got Jennifer into a loaner vehicle so she could salvage her evening. Her Ascent was repaired the next day and ready for pickup. Jennifer was so grateful for the quick thinking and genuine care shown by Jess and Boston that she returned with handwritten thank-you cards for them both. Their actions turned a stressful situation into a positive, memorable experience — and demonstrated what going above and beyond truly looks like.
Cushman Arkansas Tornado Relief - Sydney L
Two weeks ago severe weather moved through the state of Arkansas, and one part of Arkansas in particular that was impacted by the tornadic weather, was Cushman Arkansas. Roughly 2 hours away from Little Rock, the small town had a tornado touchdown and go straight through the heart of the town. Being such a small town it's roughly 30 minutes to a major city. When we saw the damage done and got on Facebook to see how we could help, the Cushman Fire Department posted the items they needed and for donations. We quickly responded and got supplies such as duck tape, flashlight, water, buckets, tarps, rope, and propane. We hauled the items up to Cushman and delivered them to the Cushman Fire Department. It was incredible to see how the community and surrounding communities had rallied and brought in supplies, and the supplies we provided without a doubt made a difference. Sitting and hearing the recent stories of what took place was gut-wrenching. We were proud to help out during a tough time, and play a part in the Cushman community working to rebuild together.
Spreading Christmas Cheer - Melanie C
Subaru of Little Rock was delighted to host a heartwarming Christmas celebration for the residents of The Springs at Pinnacle Mountain, a health and rehabilitation center located on Hwy 10 near Little Rock Christian. The event was filled with festive joy and music, featuring a performance by Chris Tarkington, our Encore Delivery Specialist who played guitar and led everyone in singing beloved Christmas carols. Following the music, the celebration continued with lively rounds of BINGO, hosted by Alex McCarley, Gage Scott, Chris Tarkington, and Bryan Smith. Members of the Subaru team enthusiastically assisted guests with their cards, ensuring everyone could join in the fun and passed out prizes to the winners of each game. Throughout the event, representatives from our sales, parts, and service teams served snacks to residents and took time to visit with them, fostering meaningful connections and heartfelt moments. This experience touched all of us deeply, reminding us of the profound joy that comes from serving others. Many of the team members who participated remarked how this was one of the best days at work they had ever been a part of. We are incredibly grateful for the opportunity to brighten the day of the residents at The Springs and look forward to future events where we can continue making a positive impact in our community.
Joe Lacy Saves The Day! - ALEX M
On Christmas eve, we were starting to wind down for the day, closing at 2:30. We receive a phone call at 2:15p, Ms. Gray noticed she had a flat tire and could not find her wheel lock key, and unable to get up to the dealership to retrieve one. I (Alex McCarley) fielded the call and went to parts to see if we had one, Joe Lacy (parts department) was there to let me know he would go into the shop and find one. He finds one and I let Ms. Gray know and without hesitation Joe lets her know that he will bring the key to her himself and assist with switching out the flat tire. She was beyond happy and appreciative, even calling back to let me know she would have Christmas cookies waiting on him upon his arrival. Joe exemplified the HEART pillars, especially Empathy in springing into action so quickly and without a second thought.
The Nature Conservancy in Arkansas - Jen B
Around the world, The Nature Conservancy (TNC) is working to address the interconnected crisis of a warming planet and biodiversity loss. We have ambitious goals we’re striving to achieve by the year 2030 toward the conservation of land, rivers, oceans and supporting communities that touch down across more than 70 countries and all 50 states. Arkansas is known for its natural beauty and outdoor resources. In Arkansas, TNC is focused on conserving these for future generations. This includes protecting and restoring our state’s abundant forests through prescribed fire and the planting of new trees, and keeping our amazing rivers healthy so we have clean water to drink and places to recreate. Our projects often involve rough field work that takes us to remote parts of the state, so we rely heavily on dependable, sturdy vehicles to get our jobs done. Knowing Subaru’s history of sustainability and their Love for the Earth we shared with the team at Subaru of Little Rock the state of our current vehicle fleet. All our vehicles are already used when they come to us. Many in our current fleet had reached almost 300,000 miles of use. And we were in a bad situation with one vehicle that was unreliable and costing a lot in repairs. Not expecting such an incredible response, we were shocked to learn that Subaru of Little Rock was willing to provide us with a brand-new Subaru Outback, the first new vehicle ever in our fleet! Our new Subaru Outback has already had some grand adventures across Arkansas, fulfilling a Love Promise to help care for our natural world. For example, it has taken staff to collect seed from a conserved remnant of historic prairie that will be redistributed to other lands, restoring native plants to more places. It has also carried members of our team to a project where we are returning populations of endangered red-cockaded woodpeckers to the forest, while also creating habitat for turkey, quail, deer and other wildlife. With a vehicle like the Subaru Outback in our fleet, our team could easily travel the rough roads to access this forest and monitor the health of these rare birds. With this vehicle our team also feels safer behind the wheel when traveling deep into woods and watersheds. The new Outback’s advanced safety features provide peace of mind for our team while also helping to reduce our own carbon footprint through its impressive fuel efficiency. Thank you, Subaru of Little Rock, for this gift and the everyday difference you have made, so that we can all have a healthier Arkansas!
The Leukemia & Lymphoma Society Blanket Delivery - Scott B. - Scott B
On Monday, July 8th, Subaru of LIttle Rock and the LLS Red River Chapter had the pleasure of delivering 80 blankets to University of Arkansas for Medical Sciences (UAMS) Winthrop P. Rockefeller Cancer Institute as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff at Subaru of Little Rock. This incredible act of generosity was warmly received by the University of Arkansas for Medical Sciences (UAMS) Winthrop P. Rockefeller Cancer Institute staff who were thrilled to distribute these gifts to their patients. Many thanks to everyone at Subaru of Little Rock and University of Arkansas for Medical Sciences (UAMS) Winthrop P. Rockefeller Cancer Institute, not only for a memorable day, but for supporting LLS's mission to cure blood cancers and improve the quality of life of patients and their families!
Humane Society of Pulaski County Loves Subaru of Little Rock! - Julie A
We can't say enough great things about Subaru of Little Rock! They have partnered and supported the pets in need at the Humane Society of Pulaski County for years. Countless dogs and cats have had their lives changed by the generosity of Subaru of Little Rock. We recently joined them at the grand opening of their expanded service center which includes a new dog park. They presented us with a check of just over $70,000! That is AMAZING and makes such a huge difference for our private shelter. Many businesses talk the talk, but Subaru of Little Rock walks the walk! They love animals through and through. The staff is amazing and we couldn't ask for a better partner. Thank you, Subaru of Little Rock, for supporting us as we support dogs and cats in need. The dogs and cats send their kisses! xoxo
