Subaru of Little Rock are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Subaru of Little Rock, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Subaru of Little Rock, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Subaru of Little Rock dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Puppy up
Arkansas Childrens hospital
Love Promise Stories from Subaru of Little Rock
Subaru and Subaru of Little Rock believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Teacher Appreciation Week - sydney L
This year for Teacher Appreciation Week Subaru of Little Rock provided a warm lunch filled with gratitude to the Teachers and Staff of Lawson Elementary School. Also spending a little bit of time with the teachers and thanking them for all that they do on a daily basis to impact the future and the hard work put in caring for young children and the difference they make. Lawson Elementary has been a consistent Loves Learning partner with Subaru of Little Rock now for a few years and finding ways to strengthen the partnership year after year.
Arkansas Imagination Library Summit For Local Program Partners - sydney L
This past Friday was the Arkansas Imagination Library Summit and as Subaru of Little Rock being a business partner, we had the opportunity to speak to the Local Program Partners statewide on how to engage with a business and provided beneficial tips on what a business may be looking for in a partnership with ARIL and how to capitalize. It's amazing the work that the LPPs do to support children and families across Arkansas, and to support the ARIL!!
Subaru Share the Love Event Success Donating $100,000 To Lyon Vet School - sydney L
What a successful 2025 Subaru Share the Love Event!!! Subaru of Little Rock provided a $100,000 check to Lyon College - School of Veterinary Medicine, which will be a wonderful new addition to the state of Arkansas. A work in progress the Vet school will soon be the only in the state of Arkansas providing a new route for those interested to stay in State and not have to go out of state for the schooling. As Subaru of Little Rock, we look forward to seeing the Subaru Share the Love impact come to play in the school and what's going to be provided to the Vet students in the near future. Classes will begin next fall of 2027.
Earth Day Clean Up in the Heart of Arkansas - sydney L
Subaru of Little Rock this years Earth Day seriously. In partnership with Keep Arkansas Beautiful and the campaign in honor of America's 250th birthday, the Greatest American Cleanup the team found the time during the workday to go to War Memorial Stadium in Little Rock, Arkansas to clean not only the War Memorial stadium parking lots but also the surrounding parks and some of UAMS parking lots and green space. The Subaru team picked up trash and waste for 2 hours and by the end of the cleanup event filled 6+ bags of trash.
Loves Earth Tree Distribution - sydney L
This year's Subaru Loves Earth Tree Distribution event was incredible. With the turnout rate of customers picking up the trees at 80% by the end of the event every tree was claimed. This year though, we had quite a few customers sharing impactful stories of the tornado that barreled through Little Rock and Central Arkansas 3 years ago that their homes they're still working to replenish trees and plant life, so the tree distribution event has been beneficial to those customers the last two years!
Iron Mountain XC - sydney L
Subaru of Little Rock has been a continuous sponsor of the All-Sports Productions events that take place in Central Arkansas for a few years now. With the Subaru brand and reaching all of those who love the outdoors, adventure, exercise, and testing the limits, the Iron Mountain XC competition is one for the books. Supporting those who run the strenuous trails of DeGray Lake and push themselves the max we were there along every step.
Breakthrough T1D Party With A Purpose - sydney L
Subaru of Little Rock has been a strong partner of Breakthrough T1D over the years and with the presenting sponsor of the Party with a Purpose, local businesses, people, and organizations come together to continue to push for a cure. An evening filled with hope, support, and learning more about Type 1 Diabetes, it's truly moving. A disease that doesn't take a day or even a second off. Subaru of Little Rock is proud to support and help to raise awareness for a community of those fighting everyday Type 1. Working to turn Type 1 into type none.
Dirty Fondo for Recycle Bikes for Kids - sydney L
Subaru of Little Rock partnered with the Dirty Fondo for Recycle Bikes for Kids in Lonoke to support local children through cycling and community fundraising. The gravel bike race benefits Recycle Bikes for Kids, an organization focused on providing refurbished bicycles and repairs for kids across central Arkansas. During event planning, organizers discovered that 45% of race participants drove Subarus, making the partnership a natural fit between the cycling community and Subaru owners who share a passion for outdoor adventure and community involvement. As part of the sponsorship, Subaru of Little Rock created a VIP Subaru parking area for participants driving Subaru vehicles. The dedicated parking section gave Subaru owners easy access to the start line, vendor area, and community activities throughout race weekend. The Dirty Fondo brought together riders from across the region to raise funds and awareness for Recycle Bikes for Kids while celebrating gravel cycling, volunteerism, and community support in Lonoke.
Subaru of Little Rock Steps in to Save Dolly Parton's Imagination Library Across Arkansas - sydney l
When looming funding cuts threatened to silence the arrival of monthly books for thousands of Arkansas children, books that spark imagination, build confidence, and lay the foundation for lifelong learning, Subaru of Little Rock decided to change the narrative. For 2026, Subaru of Little Rock announced a $65,326, 1 year-long sponsorship of Dolly Parton's Imagination Library, ensuring that the program continues to provide free, high-quality literature to children from birth to age five across the state. Without this intervention, the program—which currently serves more than 82,000 children (roughly 45% of the state's 0–5 population)—faced a total shutdown. The loss would have been devastating for families who rely on these monthly deliveries to build home libraries and foster early literacy. Subaru of Little Rock's commitment will protect the state's all-75-county reach and provide targeted financial relief for families in Craighead and Faulkner counties. "At Subaru of Little Rock, we understand that books help children dream bigger and learn faster," said Sydney Lee, Public Relations Manager at Subaru of Little Rock. "We couldn't imagine such an impactful program being taken away from our neighbors. Through the Subaru Loves Promise, we are ensuring that every child has the opportunity to fall in love with reading." The urgency of this initiative is underscored by the Arkansas Aspire Report, which reveals that only 32% of Arkansas third graders are proficient in reading. In Craighead and Faulkner counties, proficiency rates stand at 34% and 44%, respectively. Through this sponsorship, Subaru of Little Rock will help enrollment grow from 2,400 to 3,000 and cover 100% of the book costs until May 2026 and then 50% of the book costs for the remainder of the sponsorship in Craighead County. In Faulkner County, the sponsorship will increase the enrollment from 4,110 to 4,819 and will cover 50% of the book costs. Since 2005, the Arkansas Imagination Library has mailed over 6 million books to local children. This partnership ensures that the momentum continues, allowing children like Rebekah T.'s son in Craighead County to continue his journey. "My kids have both built a great children's book library and have developed a love for reading!" she shared. "My son still gets excited when my daughter gets a new book in the mail. He will even read it to her!" Through this partnership, Subaru of Little Rock is proud to support not just a program, but a promise—to Arkansas children, families, and communities—that learning, literacy, and opportunity matter. This is what it means to be part of the Subaru Loves Promise: doing what we can to help our neighbors, strengthen our communities, and create a brighter future for the next generation.
Arkansas Imagination Library Faces Funding Cut - Subaru of Little Rock Steps Up In A Big Way - sydney l
When funding cuts threatened to halt the Dolly Parton's Imagination Library program across Arkansas, thousands of children faced the possibility of no longer receiving the books that arrive in their mailboxes each month—books that spark imagination, build confidence, and lay the foundation for lifelong learning. Subaru of Little Rock knew this was a moment to step up. By taking on a year-long sponsorship throughout 2026 of Imagination Library, Subaru of Little Rock ensured that children across the state would continue to receive free, age-appropriate books—especially in the counties that need the support most, including Craighead and Faulkner counties. Without this sponsorship, the program would have been forced to stop sending books altogether, leaving families without a vital early-learning resource. In Arkansas the program now serves children in all 75 counties, with more than 82,000 children currently enrolled - 45% of the state's total 0 to 5 population. Where reading is concerned, it's a key element to laying the foundation for young children with vocabulary, imagination, and comprehension. A local Faulkner County parent when asked about "What has your child gained from participating in the Imagination Library?" Answered, "A deep love of reading, a wide vocabulary, improved concentration, listening and comprehension skills and so much more!" Lily Beth A., Faulkner County Parent. At Subaru of Little Rock, we understand the power of reading at a young age. Books help children dream bigger, learn faster, and see a world beyond their own. We couldn't imagine such an impactful program being taken away from Arkansas families, and we believe every child deserves the opportunity to fall in love with reading from the very beginning. Since 2005, Arkansas Imagination Library has mailed more than 6 million books to Arkansas Children. In 2025, 987,639 books were mailed to Arkansas children. In a recent Q&A Rebekah T., Craighead County mom stated "My kids have both built a great children's book library and have developed a love for reading! Both have also developed a love for Dolly. My son still thinks she was mailing him books personally! He has aged out, but he still gets excited when my daughter gets a new book in the mail. He will even read it to her!" The impact of this sponsorship is immense, specifically for Craighead County we will help enrollment grow from 2,400 to 3,000 by November 2026, and cover 100% of the book costs until May 2026 and then 50% of the book costs from June 2026 to November 2026. For Faulkner County, the sponsorship will grow the enrollment from 4,110 to 4,819 by November 2026 and will cover 50% of the book costs for Faulkner County to November 2026. This impact is incredibly important as according to the Arkansas Community Foundation Arkansas Aspire Report, only 32% of Arkansas third graders are proficient in reading, specifically 34% in Craighead County and 44% in Faulkner County. Through this partnership, Subaru of Little Rock is proud to support not just a program, but a promise—to Arkansas children, families, and communities—that learning, literacy, and opportunity matter. This is what it means to be part of the Subaru Loves Promise: doing what we can to help our neighbors, strengthen our communities, and create a brighter future for the next generation.
Â
