The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Subaru of Little Rock dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Puppy up
Arkansas Childrens hospital
Love Promise Stories from Subaru of Little Rock
Subaru and Subaru of Little Rock believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Subaru of Little Rock Honors First Responders with 9/11 Appreciation Luncheon - sydney l
At Subaru of Little Rock, our commitment to community runs deep—and on September 11th, we had the privilege of showing just how much we care. In honor of the heroic work our First Responders do every single day—and in remembrance of those who gave so much on 9/11—we hosted a special First Responders Appreciation Luncheon at our dealership. From 11:00 AM to 2:00 PM, our showroom was transformed into a space of gratitude, filled with smiling faces, heartfelt thanks, and the irresistible aroma of a delicious Eat My Catfish meal. Throughout the event, more than 200 First Responders joined us—not just from Central Arkansas, but from surrounding areas as well. Firefighters arrived in their trucks, police officers rolled up in squad cars, on motorcycles, and even on horseback, while EMTs from MEMS came ready to share in the spirit of community. Our team was honored to personally serve every responder who walked through our doors. With plates full of Southern comfort food and hearts full of appreciation, we made sure each and every guest knew how grateful we are for their dedication and sacrifice. There was laughter, conversation, and plenty of photo-worthy moments, but above all, there was a shared feeling of unity and appreciation. It wasn’t just a meal—it was a message: Thank you for everything you do to protect and serve our community.' Little Rock Police Sergeant, Steven Thomas, said in writing "Thank you all so much for providing this luncheon for the First Responders. It is very much appreciated by our officers." At Subaru of Little Rock, this is what the Subaru Love Promise is all about—showing love and respect to those who give so much to others. We’re proud to stand behind our First Responders and look forward to continuing to support them in meaningful ways.
Lawson Elementary 4th grade field trip to Subaru of Little Rock - sydney l
This month being Subaru Loves Learning month we worked to find an additional way to add to our partnership with Lawson Elementary. Being a school that's underserved, we love being able to provide the grant and teacher supply kits to help out before the school year begins. Putting our thoughts together we wanted to make an impact on the kids who attend Lawson Elementary. With diligent planning we put on a two-hour field trip for the 4th graders. Putting on this field trip showed the 28 4th graders an alternative career route that can be taken outside of the typical 4 year education. Though we did share that we have employees who attended a 4 year school. The field trip started with an opening statement by Public Relations Manager, Sydney Parr Lee and then transitioned to the Sales Department where Melanie Cavender and Patrick Tibbitts talked about tactics in selling a vehicle, the types of Subaru vehicles, then process when you purchase a vehicle, introduced them to the sales tower, BDC, F&I, and car detailing. The kids even got to sit in a WRX and look at the features. Then transitioning to the Parts Department, Andy Taylor talked about where the parts come from, how he operated within his job, his team, and how parts works in tandem with service. The last stop was the service department, where Gage Scott and Maddie Van Horn, took the kids through step by step of the process when you bring your vehicle in to get services, toured our still newly expansive shop, watched some of the technicians work on the vehicle, and to cap it off allowed each kid to try and take the lug nuts off of the tires. 4/28 successfully did it!! To finish off the field trip they ate lunch in the upstairs lounge, we provided them with popsicles, and Sydney Parr Lee talked to the 4th graders about the Subaru brand, the key pillars, and all of the community involvement Subaru of Little Rock has in the community. The school was incredibly pleased with allowing us to bring in the 4th graders to show them various career routes, and we were impressed by the knowledgeable questions the children asked. Lawson Elementary is within the top percentile of all Arkansas Public Schools for children being on free or reduced school lunches. With the demographic, we feel strongly this field trip impacted these children even at a young age to think about working within automotive as a career route. Link to social media post: https://www.facebook.com/share/p/16zeFhbuwF/
Subaru of Little Rock, Leukemia & Lymphoma Society Deliver Gifts to UAMS Blood Cancer Patients - Matt B
Patients undergoing blood cancer treatment at the University of Arkansas for Medical Sciences (UAMS) Winthrop P. Rockefeller Cancer Institute will benefit from a recent act of kindness to help them through the process. Myeloma Center clinical director Frits van Rhee, M.D., Ph.D., gives remarks. Subaru of Little Rock delivered 80 blankets and 30 patient care kits to the Cancer Institute’s Patient Support Pavilion on June 27 as part of its Subaru Loves to Care campaign. Subaru partners with the Leukemia & Lymphoma Society to distribute blankets and messages of hope to hospitals and cancer treatment centers throughout the United States to aid blood cancer patients and families. “This partnership reflects Subaru’s deep commitment to supporting patients and families affected by blood cancer,” said Myeloma Center clinical director Frits van Rhee, M.D., Ph.D. This is the eighth year that Subaru of Little Rock has made donations to UAMS. “These blankets will bring not only warmth and physical comfort to our blood cancer patients but also emotional Myeloma Center clinical director Frits van Rhee, M.D., Ph.D., Subaru of Little Rock general manager Landon Montgomery, and Arkansas Leukemia & Lymphoma Society campaign development manager Scarlett Culpepper. comfort to let them know others are thinking of them during the challenges of treatment,” van Rhee said. Subaru of Little Rock received the 2025 Subaru Love Promise Customer and Community Commitment Award, which recognizes Subaru retailers who provided exceptional customer service and have demonstrated outstanding commitment to their communities. “For us at Subaru of Little Rock, this partnership with the Leukemia & Lymphoma Society, the Winthrop P. Rockefeller Cancer Institute and the Myeloma Center is extremely valuable,” said Landon Montgomery, Subaru of Little Rock’s general manager. “We understand the difficult time patients are facing and the treatment they’re receiving, and we want to help provide them with comfort and warmth through the blanket donation.” Subaru and the Leukemia & Lymphoma Society have supported nearly 500,000 blood cancer patients nationwide over the past 10 years. “We are committed to giving back as part of the Subaru Loves to Care campaign and are grateful for the ability to make a difference,” Montgomery added. Van Rhee praised the Leukemia & Lymphoma Society’s contributions to UAMS and their role in the fight against blood cancer. Staff gathered at the Patient Support Pavilion for the presentation. “The Leukemia & Lymphoma Society donated more than $1 million in financial assistance to UAMS blood cancer patients in 2024,” he said. “They’ve invested more than $1.8 billion in groundbreaking research since 1949, which has pioneered many of today’s most innovative approaches to treating blood cancers.” “Subaru and the Leukemia & Lymphoma Society joined forces to donate comforting blankets to patients at UAMS, offering warmth and hope during treatment,” said Scarlett Culpepper, the Arkansas Leukemia & Lymphoma Society’s campaign development manager. “This heartwarming experience has shown how powerful it is when communities come together to help patients feel seen, heard and supported in their fight.” “Our patients love getting these blankets and are very appreciative and touched by the thoughtfulness of Subaru of Little Rock and the Leukemia & Lymphoma Society,” van Rhee said.
The Leukemia & Lymphoma Society Blanket Delivery - Scott B. - Scott B
On Friday, June 27th, the LLS Red River Chapter and Subaru of Little Rock had the pleasure of delivering 80 blankets to the Myeloma Center at University of Arkansas for Medical Sciences as part of the Subaru Loves to Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Subaru of Little Rock. This incredible act of generosity was warmly received by the Myeloma Center at University of Arkansas for Medical Sciences staff who were thrilled to distribute these comforting gifts to their patients. Being able to deliver a small gesture of comfort that day and seeing smiles, perfectly captured why the program exists. Many thanks to everyone at Subaru of Little Rock and Myeloma Center at University of Arkansas for Medical Sciences, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.
Subaru of Little Rock Teams Up to Support Local Community - Shellee B
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Little Rock, this is a harsh reality. Helping others strengthens communities, which is why Subaru of Little Rock is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Subaru of Little Rock have helped nearly 900,000 children and adults in urgent need. On 01/15/2025, Subaru of Little Rock donated 408 coats to Boys & Girls Clubs of Central Arkansas. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Impact on CARE For Animals - Sydney L
Over the past year Subaru of Little Rock has aligned with CARE For Animals in many ways. From Loves Pets month to a pet adoption event, sponsoring CARE For Animals Paws on the Runway event, to the Share the Love Event. We have had a tremendous impact on CARE For Animals and have helped them provide the services and needs to their animals they're sheltering. The Pet adoption event we held at the dealership dating back to last October we helped CARE for Animals adopt 3 animals, and the Paws on the Runway event we were the presenting sponsor which allowed them to further utilize our contributions to help their needs. CARE for Animals has a powerful mission Rescue, Rehome, Spay/Neuter. CARE does not have a physical animal shelter and operates out of the Little Rock office in the Heights neighborhood. They use their website as a virtual shelter, where you can view the available pets for adoption and submit your online Adoption Application. As for the impact we have had on CARE, some special stories were shared recently on exactly how we have helped in the greatest of ways! Our contributions don't just provide food, shelter, and medical care, it funds second chances, rebuilds broken trust, and creates spaces for healing. Here are the stories directly shared from the Director Alexandra with CARE. "Rasta is a bulldog who was found tied to a stake on the roadside, abandoned after likely being used for breeding her entire life. Thanks to partners like you, she is entering Paws in Prison this week to learn some basic obedience before she finds her forever home." "We're super excited to tell you about Subi — yes, named after Subaru! I may have mentioned her to you (she came to us as Sparkle but we needed to change it). She was left alone in a home for over a year after her owner passed away. Poor girl is now facing surgery to remove a cancerous mammary tumor (a direct result of never being spayed, which is why our spay/neuter programs are so crucial). We can't wait to feature Subi on our social channels after her surgery is a success and give your team a special shout-out for the support that makes her care possible." "Newfoundland puppy, Clover! A good Samaritan saved her after a breeder threatened to shoot her when he couldn’t sell her. She came to CARE scared and confused. The first night in her foster home she threw up rocks, indicating her food was just tossed on the ground previously. But we're happy to report she's now living her best life with a family who absolutely adores her." Our commitment to giving back and making a difference is strong and is the heart of what drives us at Subaru of Little Rock
Going the Extra Mile - Literally - Melanie C
Late on a Friday evening, just before closing time, our service department received a call from a customer, Jennifer. She was stranded in a parking lot with a flat tire on her Subaru Ascent after attending her son's 4th grade performance of The Jungle Book. Normally, she would have called her husband for help, but he was away on a business trip — so she turned to us. Given the late hour, we were concerned that roadside assistance wouldn’t reach her quickly. That’s when lube techs Jess and Boston stepped up without hesitation. They volunteered to drive to her location, install the spare tire on-site, and bring her vehicle back to the dealership. Once they returned, the team quickly got Jennifer into a loaner vehicle so she could salvage her evening. Her Ascent was repaired the next day and ready for pickup. Jennifer was so grateful for the quick thinking and genuine care shown by Jess and Boston that she returned with handwritten thank-you cards for them both. Their actions turned a stressful situation into a positive, memorable experience — and demonstrated what going above and beyond truly looks like.
Cushman Arkansas Tornado Relief - Sydney L
Two weeks ago severe weather moved through the state of Arkansas, and one part of Arkansas in particular that was impacted by the tornadic weather, was Cushman Arkansas. Roughly 2 hours away from Little Rock, the small town had a tornado touchdown and go straight through the heart of the town. Being such a small town it's roughly 30 minutes to a major city. When we saw the damage done and got on Facebook to see how we could help, the Cushman Fire Department posted the items they needed and for donations. We quickly responded and got supplies such as duck tape, flashlight, water, buckets, tarps, rope, and propane. We hauled the items up to Cushman and delivered them to the Cushman Fire Department. It was incredible to see how the community and surrounding communities had rallied and brought in supplies, and the supplies we provided without a doubt made a difference. Sitting and hearing the recent stories of what took place was gut-wrenching. We were proud to help out during a tough time, and play a part in the Cushman community working to rebuild together.
Spreading Christmas Cheer - Melanie C
Subaru of Little Rock was delighted to host a heartwarming Christmas celebration for the residents of The Springs at Pinnacle Mountain, a health and rehabilitation center located on Hwy 10 near Little Rock Christian. The event was filled with festive joy and music, featuring a performance by Chris Tarkington, our Encore Delivery Specialist who played guitar and led everyone in singing beloved Christmas carols. Following the music, the celebration continued with lively rounds of BINGO, hosted by Alex McCarley, Gage Scott, Chris Tarkington, and Bryan Smith. Members of the Subaru team enthusiastically assisted guests with their cards, ensuring everyone could join in the fun and passed out prizes to the winners of each game. Throughout the event, representatives from our sales, parts, and service teams served snacks to residents and took time to visit with them, fostering meaningful connections and heartfelt moments. This experience touched all of us deeply, reminding us of the profound joy that comes from serving others. Many of the team members who participated remarked how this was one of the best days at work they had ever been a part of. We are incredibly grateful for the opportunity to brighten the day of the residents at The Springs and look forward to future events where we can continue making a positive impact in our community.
Joe Lacy Saves The Day! - ALEX M
On Christmas eve, we were starting to wind down for the day, closing at 2:30. We receive a phone call at 2:15p, Ms. Gray noticed she had a flat tire and could not find her wheel lock key, and unable to get up to the dealership to retrieve one. I (Alex McCarley) fielded the call and went to parts to see if we had one, Joe Lacy (parts department) was there to let me know he would go into the shop and find one. He finds one and I let Ms. Gray know and without hesitation Joe lets her know that he will bring the key to her himself and assist with switching out the flat tire. She was beyond happy and appreciative, even calling back to let me know she would have Christmas cookies waiting on him upon his arrival. Joe exemplified the HEART pillars, especially Empathy in springing into action so quickly and without a second thought.
